Digital Marketing Strategy
Digital marketing is the promotion of products or brands using electronic devices or the internet, Or At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Today, we will know about Digital Marketing Strategy
Digital Marketing Goals
Increase target traffic
Increase Your online visibility
Rank no.1 in searach engine
In Digital Marketing :
Inboud Marketing: Inbound Marketing means to position your product to prospects already looking for a solution to a specific paint point.
In a digital context, prospects use search engines, social media, and blog to locate solutions to real world problems, that’s where inbound marketing comes in. inbound marketing positions your site and content to be found by prospects that are actively seeking a solutuion to a real world problem
Inbound Marketing consists of main channels:
1. Serach Engine Optimization(SEO):
Serach Engine Optimization Entails Optimizing a website for a specific keywords(s) so it rank high on serach result page on google.yahoo, bing and other major search engine.
SEO is a proven way to increase traffic to your website and one of the most cost effective online marketing channels.
2 Social Media Marketing(SMM or SMO):
Social Media is an Excellent channel for B2B companies looking to acquire leads and referrals , social media also help improve SEO – one of Google’s 200 ranking factors is the number of social shares your site generates.
3. Content Marketing:
Content Marketing Is a strategic Marketing Approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience -and ultimately, to drive profitable customer action.
4. Email Marketing:
Email is The Backbone of any solid Inbound marketing Plan and is one of the most effective digital marketing channels for B2B companies.Email in the form of autoresponders and newsletters are important parts of any solid lead generation Strategy.
5. Affiliate Marketing:
Also Known As re-sell Program , Affiliate Marketing allow third party companies to refer to business to your site and recieve a refferal fee for Doing So.
6. Paid Serach Advertising (SEM):
Paid Serach advetising is the placement of text ads on search engine such as Google, Bing And Yahoo.
Display Advertising – Display Advertising is the process of creating and plcing banner and video ads on websites and Blogs