SEO In 2020:5 SEO Trends You Can’t Ignore

SEO In 2020:5 SEO Trends You Can't Ignore

SEO In 2020:5 SEO Trends You Can’t Ignore

The biggest change to SEO next year is going to be the growth of voice search.

You could follow their advice on how to rank well but that won’t do much for you , According to Neilpatel

See, although Google has made things harder, there are things you can do now that I couldn’t when I first started. For years now technology has evolved, which has made your life easier as an SEO.

#1. Always Aim for Google’s Featured Snippet

Rich snippets — those that, in addition to title and description, show images, stars for reviews, prices for products, etc. — are easier to get, but they will also bring lower CTR improvements compared to a Featured snippet. Your result will be more noticeable, though, even if your position in a SERP will remain the same.

SEO In 2020

#2. Keyword Research Will Be Even More Important

  • Use a combination of tools to prepare your master keyword list, such as Google Keyword Planner, SEMrush, Ahrefs.
  • Think “topics” instead of direct “keywords,” as this will help you map out your secondary keywords from a primary keyword seed.

Google has evolved from being a search engine to an answer engine. Although the manner in which keywords were used in web pages to improve relevance has changed, the foundation of your SEO strategy still rests on keyword research.

SEO In 2020

#3. More marketers will leverage influencers for SEO

Online users are overwhelmed with ads. They are looking for authentic information they can trust. Most times, the source of that information are reviews from influencers. They are more likely to trust information from an influencer than an ad.

Engagement metrics quantify the effectiveness of your content. Although not stated directly by Google.

Bounce Rate: Refers to the percentage of visitors who visit your website and then leave without visiting any other pages on your site.

Dwell Time: The time between when a person clicks on a search result and when they leave that page.

Time on Page: The amount of time a visitor spends reading a single page on your website.

Return Visits: The number of visitors who land on your site again after having visited it before.

Click to Call: The number of click-to-call requests that are made to connect with your business.

Comments: The number of comments that people leave about your business or your content.

Social Shares: The number of social shares your content receives.

#4. Brand building should be a priority

A lot of people don’t think of brand building as a way to positively impact SEO, but it absolutely does. Branding gives you authority and trust, two things that search engines look at when determining where your content is ranked.
One of the big factors in Google’s algorithm is brand queries.

SEO In 2020

#5. Optimize Your Website for Mobile

Remember that earlier stat that 41% of smartphone users worldwide use voice technology at least once a week? Do you think Google is going to serve them up a result that isn’t mobile-friendly? No way.

You can check whether or not your website is fully optimized for mobile with Google’s Mobile-Friendly Test. Here’s what it looks like:

SEO In 2020

SEO In 2020:5 SEO Trends You Can’t Ignore

Conclusion

Just when you think you fully understand SEO, algorithm updates happen. Today’s SEO is a holistic process that requires both offline and online marketing strategies to succeed. Invest in SEO as a long-term strategy for lead generation and stay on top of the latest SEO trends to avoid getting left behind.

Would you like to add to this list of SEO trends in 2020? Drop them in the comments.

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