AdWords Campaign is the biggest paid advertising platform which brings out instant traffic to your website. Launching a campaign for generating qualified leads is a daunting task, but it may not be that daunting with little preparation and right strategies.
Step 1: Identify your Target Audience
Before running up a campaign the most important step is to know that what your customers are looking for. You need to know your target audience in detail as per different demographics like gender, age, location, interests, etc. The more you will get to know your audience the more chances you have of generating better leads.
Step 2: Outline your Conversion Goal
The goal behind running the campaign should be clear. Setting up strategic goals and objectives ensures better results. Set up a goal for your brand that whether you want to increase brand awareness or generate leads or convert leads in to customers. Determining that for what kind of success you are looking for helps you plan up the right approach. Goal conversions are measurable and specific, what action the visitor should make before leaving your website.
Step 3. Choose your “bid strategy,” and set your daily budget
A step which you can incorporate in your ad campaign is to change ‘Bid Strategy’ to manual. With this you can manually set your bids per click. You can change your bid strategies according to your goals, if your main goal is to attract leads, then you can change it as per your needs. Your performance improves up to a great extent with this AdWords feature.
Set your daily budget so that if you screw up big-time, your checking account won’t get emptied out. You can always come back and bump it up, but it’s important to have a safety net.
Step 4: Research in keywords:relatable in your ads
Before putting up keywords in your ads you should research your keywords with the help of various tools like AdWords Keyword Planner. It needs to be highly relevant to your content and brand.
Step 5. Create your first ad group, and write your first ad.
More people click on ads when the headline includes the keyword they’re searching on. So use your keywords in your headline when you can. You’re limited to 25 characters here, so for some search terms, you’ll need to use abbreviations or shorter synonyms.
The second and third lines allow for 35 characters of text each. In most markets, you’ll be more successful if you describe a benefit on the second line, followed by a feature or offer on the third line. Later on, you can test which order converts better.
Explain Brief About heading Writing
- Headline: up to 25 characters of text
- 2nd line: up to 35 characters
- 3rd line: up to 35 characters
- 4th line: your Display URL
Step 6. Insert your keywords into the keyword field in your account.
Paste in your keywords. Start with just one set, and add plus signs (+), brackets ([ ]), and quotes (“ “) to see precisely how many searches of each type you’ll get. When you’re getting started, it’s not a good idea to dump hundreds or thousands of keywords in. Start with a tiny handful of important ones, and work from there.
Ensure your Landing page match up with your Ad
Step 7. Set your maximum cost-per-click.
Set your maximum price-per-click now (called your “default bid”), but realize this: Every keyword is theoretically a different market, which means that each of your major keywords will need a bid price of its own. Google will let you set individual bids for each keyword later.
Note: Recheck Everything(Double Check Everything)
Step 8 . Fulfill Your Billing Information :
Your ads will start showing as soon as you confirm your payment information. Now you’re set.
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