What is WooCommerce?

What is WooCommerce?

A crash course masking what WooCommerce is and the way it can assist enable you to get established within the eCommerce area, or increase when you’re already there.

The most recent chapter within the ongoing story of eCommerce sees our hero discovering an unlikely ally in COVID-19. Lockdown measures have contributed to a big spike in online orders this year and the shift away from bodily retail has accelerated by years in a matter of months.

Fortunately it’s simpler than ever to determine your on-line presence. With a mess of eCommerce platforms able to go, there’s by no means been a greater time to get caught in. I’m going to cowl a kind of platforms right here, and I’m assuming you’ve guessed which it’s.

Testing WooCommerce

WooCommerce is an eCommerce platform primarily based on the extraordinarily common WordPress CMS platform. Proper now it drives 28-29% of the eCommerce market, placing it forward of opponents reminiscent of Shopify, Magento, and even Amazon. That is no imply feat, and prompts a easy query: why?

Ecommerce platforms market share desk (2020)

It’s free, without end

WooCommerce is open-source software and subsequently free not solely to obtain and use however to change and lengthen as required. Permitting for decrease challenge prices, however removes boundaries to studying and tinkering (which builders like to do).

It’s obtained choices

Being primarily based on WordPress grants entry to an enormous ecosystem of plugins and themes for extending and presenting web sites. No matter issues you face, the probabilities are that others have had the identical points and developed options that you should use. Some are premium or subscription-based, and others are completely free.

It’s effectively supported

The platform is maintained and improved by collaborators from across the world, all of whom had been distant working earlier than it was cool. Hundreds extra work with the platform day-after-day so that you don’t should go far to search out somebody who can construct a WooCommerce web site – or help an current one.

It’s safe

The trade chief Sucuri usually audits the WooCommerce codebase to make sure on-line shops and buyer knowledge are is as secure as doable.

A cartful of options

WooCommerce will comfortably cowl the eCommerce wants of most small companies (and sure a variety of bigger ones) out of the field. The complete characteristic set is just too extensive to cowl right here however I’ll concentrate on the essential stuff and a few notable extensions.


The meat and potatoes of any on-line retailer (actually, when you occur to promote them). A number of product sorts can be found, from easy merchandise to merchandise with choices to merchandise which are grouped or related in a wide range of methods.

Merchandise could be bodily or digital, so that you’re not restricted to inventory – you may as a substitute promote providers, downloads or bookings. Particular person merchandise host a wide range of normal choices, from SKUs to dimensions and weights, upsells/cross-sells, sale costs, and extra in addition to.

Clients can navigate, kind, and filter merchandise primarily based on versatile categorisation and tagging choices too. Merchandise are very effectively supported and can fulfill most necessities!


The trusty cart does precisely what you count on it to; no much less. Clients can overview their subtotal and handle the merchandise they’ve added, altering portions or eradicating gadgets as they need. Numerous extensions reminiscent of Smart Cart present extra flexibility.


It captures buyer title and handle particulars, shows delivery choices, applies tax, summarises the order, and captures cost. None of this needs to be shocking – it’s obtained the fundamentals coated so you may rise up and working rapidly. It may be prolonged to help subscriptions so you may provide common deliveries or ongoing providers.


You possibly can configure a number of potential locations and fees geographically utilizing delivery zones and delivery lessons utilized to particular merchandise or teams of merchandise. In case your wants are extra complicated then table rate shipping is feasible, and plugins are additionally accessible to help all popular courier services.


There may be help for most major payment providers. The choices accessible depend upon the supplier (for instance, some present higher help for subscriptions than others) so it’s a good suggestion to figure out which provider you want to use! Primary cost choices reminiscent of cheque and native pickup can be found too.


Merchandise could be added together with or excluding tax and different tax rates can be configured for different countries. In fact, several plugins are also available to help VAT numbers, exemptions, and automation.


Some easy coupon sorts can be found and supply options reminiscent of proportion and stuck reductions, expiration dates, and a wide range of different utilization limits.


WooCommerce tracks your store stats and provides reports about orders, prospects, inventory, and taxes. It’s a good way to maintain observe of your retailer’s efficiency, and there are plenty of options for expanding on this and integrating with other platforms and suit your wants.

The opposite aspect of the coin

WooCommerce is a good choice a variety of of the time, nevertheless it’s not for everybody.

Ah, however I’ve a really giant stock?

There are not any specific technical limits however it’s possible you’ll battle in case you have a fancy stock with lots of of product attributes and cross-categorization. Investing in top-notch internet hosting/storage and staff of builders devoted to optimization will do wonders right here.

Okay, however, WordPress isn’t my major CMS?

Should you’re not eager on utilizing WordPress as your major CMS then you definately may think about different choices. Nevertheless, WooCommerce comes outfitted with an API. This makes it doable to combine it with different techniques, so it would nonetheless be an choice.

Though WooCommerce supplies many nice options out of the field, you’ll need a team of developers to assist cater to your extra particular wants.

Thanks, come once more

Hopefully, you now perceive what WooCommerce affords, and how one can reap the benefits of this very profitable platform.

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